After 8 years of independent real estate brokerage, including 5 years of owning my own real estate company here in Truckee, I am now back under a big corporate umbrella. Coldwell Banker has taken over Pacific Crest Properties, and it really seems like a good thing. In many ways, the “Mom & Pop” business model which I/we formally embraced is a failing model. There once was a time in 2004 when I had agents working at my brokerage that were selling tons of homes, and money was falling out of everybody’s pockets. Those days have been gone for a while, and even “Top Producing” agents have had to scratch and claw to make ends meet for the last couple of years. It’s hard to compete against the economy of scale that you get with a brokerage like Coldwell Banker. I’m excited about the opportunity. We now have a dominant market share in the Truckee Real Estate market. and a whole lot more exposure on a state and national level. It’s going to bring a ton more exposure to my sellers, and better tools for me to help educate buyers.
New Year, new name, new tools and new ideas. Change is not comfortable, but it is inevitable, so here’s to making it great.
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